You found the snake.

Steer the line with ← and →, or A and D. It turns left or right at the next crossing.

Eat the dots to grow. Hit the edge or your own tail and the autopilot takes over.

Stop selling from PDFs and Contact forms.

Configurate builds 3D configurators that outdoor brands run themselves. Configure it, explore it, light it, stage it, sell it. Live on your store in days, not weeks.

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What sets Configurate apart.

It saves you weeks with an agency, speeds up every deal, cuts returns and shows you what to make next.

  • No agency. No weeks of discovery.

    Your product and marketing team is in control from day one, and you’re live on your store in days.

    A bold navy lightning bolt standing on a small plinth, dashed guide lines radiating from it.

    No agency. No weeks of discovery.

    Your product and marketing team is in control from day one, and you’re live on your store in days.

    An agency project starts with weeks of discovery: workshops, decks and sign-offs before anyone sees a thing. We skip all of that. One call to walk through your line-up, and we start building.

    From then on it’s yours. Your product and marketing team change prices, options, rules and scenes themselves, the day they need to, without waiting on anyone.

    Book a call

    • One call to start.

      We learn your line-up in a conversation, not a discovery phase, and start building.

    • Live in days.

      Your first configurator is on your store in days, not weeks.

    • Yours to run.

      Prices, options, rules and scenes change from your side. No tickets, no hourly bills.

  • An older couple at a desk with tea and biscuits: she moves a slider on the laptop, he gives a thumbs up, and the teardrop trailer beside them updates.

    Even Bob and Jenny from Marketing can use it.

    Prices, options, rules and scenes, changed in a few clicks. No developer needed.

  • One rooftop tent configurator branching two ways: a finished build dropping into a shopping bag, and a standalone page with a quote form.

    Right in your store.

    Inside your Shopify store, or on its own page that sends you quote requests. Nothing bolted on.

  • A pickup with a rooftop tent open on an expo stand. A salesperson shows a couple the configurator on a tablet, and a dashed line runs from it to an envelope.

    Take it to the show.

    It works on any screen, so your team can build with buyers at events, and every build comes home as a lead.

  • A line drawing of a camper van at night, door open, lit warm from inside and under its awning.

    Night mode.

    Half the trip happens after dark. Let buyers feel the ambiance before they buy, every light switched on.

  • They imagine it. You close it.

    Your sales process stays. Buyers work out their build first, so every call starts further along.

    A trailer build exploded into its parts, tent, awning, wheels, galley drawer and water tank, all following dashed lines into one open envelope, a salesperson beside it.

    They imagine it. You close it.

    Your sales process stays. Buyers work out their build first, so every call starts further along.

    Your sales process isn’t broken, so we don’t replace it. Your reps, your quotes and your cart stay as they are. What slows them down is how every deal starts: what does it cost, will it fit, can you send a picture?

    A PDF shows one build, and no two buyers picture the same one. A configurator lets each of them build their own and answers those questions on the way. Every option, colour and add-on arrives with the quote request or the cart, so your team picks up where the buyer left off and the first call is about closing.

    Book a call

    • Nothing to replace.

      Your reps, your quotes, your cart. It feeds what you already do.

    • Leads that qualify themselves.

      By the time they reach out, buyers know what they want.

    • The full build, every time.

      Every quote request and every cart carries the exact configuration.

  • Let them open every drawer.

    Buyers open every drawer and pop the tent before they buy, so what arrives is what they pictured.

    A camper galley with every drawer pulled out, the table folded out, a cabinet door open and the stove lid lifted, dashed arrows tracing each motion.

    Let them open every drawer.

    Buyers open every drawer and pop the tent before they buy, so what arrives is what they pictured.

    A photo shows a drawer. A configurator lets them open it. Every moving part works the way it does in real life: drawers slide, tables fold out, awnings roll out and the tent pops up.

    Materials look like what you ship, under real light, and the rules only allow builds that fit. No surprises when it arrives.

    Book a call

    • Every moving part.

      Drawers slide, tables fold out and tents pop up, the way they do in real life.

    • Real materials.

      Canvas, wood and metal that look like what you ship.

    • Fewer returns.

      What arrives is what they built, so there’s less to send back.

  • A schematic decision tree of options, one path traced through it and the branches the rules block crossed out.

    Only builds that fit.

    Rules rule out the impossible, like a tent too big for the rack. Fewer wrong orders, fewer returns.

  • A rooftop tent split down the middle: one half crude and blocky, the other smooth canvas with real folds, seams and a zip.

    Looks like the real thing.

    No blocky, video-game look. Yours looks like what you ship, down to the folds.

  • A schematic bar chart, the tallest bar in navy.

    See what they pick.

    Which options, colours and add-ons buyers actually choose, product by product.

  • Buyers flowing through six steps of a configurator, from the vehicle to the quote. A thin stream leaves at each step, and one wide stream, in navy, leaves at the tent.

    See where they stop.

    The step where buyers give up, product by product, so you know what to fix.

  • Know what to make next.

    Every build shows what buyers want, so what you make and stock follows real demand.

    A bar chart of options on a plinth, the tallest bar in navy with a rolled awning above it, and a dashed line leading to a designer fitting an awning to a rooftop tent on a stand.

    Know what to make next.

    Every build shows what buyers want, so what you make and stock follows real demand.

    A finished build, or one left halfway, says something: which options buyers reach for, which colours win, where they stop, and what they go looking for that you don’t make.

    Together that tells you what to make next, what to stock before the season, and which new option is worth building. Product decisions, backed by what buyers actually did.

    Book a call

    • What they pick.

      Options and colours, ranked by what buyers actually choose.

    • Where they stop.

      The step where buyers drop off, product by product.

    • What they’d buy.

      Demand for options you don’t make yet, before you make them.

Built by nerds, fanatical about sweating the details, big and small.

Online everywhere, around the clock.

Your configurator is served from 19 regions and 126 points of presence around the world. If a region has a problem, traffic moves to the next one, and your store keeps selling.

  • Built for warp speed, for every buyer.

    We sweat every detail your buyers touch. Your products load silly fast and look great on any device, and the whole experience is designed to be easy to use and accessible to every buyer, however they browse.

  • Your secrets stay yours.

    Your product designs are your property, and we treat them that way. Shoppers only ever see a light copy made for the web, protected by serious anti-scraping and security measures. Want to know how? Ask us, and a real person will show you.